Upstream Problem, Downstream Playbook (Part Three)

By Lawrence FunderburkeApril 15, 202517 Minutes

Hype first, then comes the hope. This word has many noteworthy synonyms, including a longing, yearning, urging, aspiring, or wanting for something better and brighter. A better opinion. A better option. A better opportunity. A brighter day. A brighter future. A brighter outcome. And financial education can provide a ray of hope to those who are stuck or stranded, sometimes through no fault of their own, at the bottom rung of the socioeconomic ladder. Miss the mark here with high-need populations, and they might not ever take the chance of climbing out of their economic hellhole. For those of you who have a disdain for (or distrust of) organized religion, please keep reading. This is an illustrative example, not a proselytizing sermon. Hope can’t survive without faith. In fact, hope and faith, along with vision, are inseparable tenets but not interchangeable terms. Hope expects (where both greatness and excellence lead the way in a purposeful life); faith believes (when the odds of success seem insurmountable or unattainable); and vision imagines (what could be in spite of how bad things have been). We’re told in Romans 11:1, “Faith is the substance of things hoped for, the evidence of things not yet seen.” This famous Bible verse has spiritual and practical applications. Why? Because life can’t be lived — eternally or internally — without some measure of faith-inspired and vision-guided hope. Literally and figuratively, it can push or propel those who’ve been beaten down by life across the financial success finish line. Here’s the problem for most of them: Hope is in shorter supply than money.

Rydell Gibson, a mentor and close friend of mine from Sacramento, shared these two faith acronyms with me over 20 years ago. Obviously, I’ve never forgotten them, nor his prophetic declaration over my life back when I played with the Sacramento Kings. He told me, “Lawrence, your assignment in life will be to instill hope into the hopeless.” He added, “You have the rare gift of helping people see their future lives from a present lens.” As I write this article, tears are swelling up in my eyes. I didn’t quite understand what Rydell meant back then, but I clearly do now. In his F.A.I.T.H acronym, “for all individuals there’s hope,” the key word is all. Everyone needs hope to express a given level of faith. Without it, life becomes a meaningless activity or uninspiring voyage. Here’s what I’ve learned while working with (and being a former member of) the scarcity class. Hope deprived is hype denied. Hype runs out of gas — to achieve better and brighter economic outcomes — when hope is missing from the picture. That’s why it is incredibly dangerous to get at-risk communities fired up about a financial future that can’t be seen or experienced up close and personal. This is the classic case of a gimmick trap, which was highlighted in the previous article. Gassed up, with no place to go. The result? Another letdown, and potential meltdown, is added to their disappointment ledger account, as lives and legacies hang in the balance.

If you’re in a leadership position — personally, parentally, pastorally, professionally, or philanthropically — I would highly encourage you to do (if you haven’t already) a comprehensive study into the cerebellum. What the mind expresses, the body experiences. Through the cerebellum. It’s located below the occipital lobe and behind the temporal lobe. Among other functions, the cerebellum coordinates the motor system, notably balance, coordination, and posture. It is also faced with the task of error prediction as well as overseeing (or being overrun by) fear responses. And when trauma gets trapped or stored in the body, the mind follows rather than leads. According to renowned psychiatrist and celebrity brain coach, Dr. Daniel Amen, “doubt shuts down the cerebellum,” as in not being able to operate or perform in an efficient manner. What’s fascinating about this area is that it occupies roughly 10 percent of the brain’s volume but requires 50 to 80 percent of the neurons. But for some reason, the cerebellum doesn’t garner a lot of attention. One more point: a doubt-ridden mind, hope’s antithesis, produces a deflated body and defeated soul. Did you get that? Let’s look at some real-world examples of doubt’s effects on the brain, belly, and body.

Enough of the technical stuff. Inside and outside the world of sports, I’ve witnessed collective doubt firsthand for over three decades. It can negatively impact a family, work group, classroom, community, or even basketball team. Duke Blue Devil fans, I’m not picking on your legendary program. But I’m still a bit shocked by your team’s epic loss to the Houston Cougars in the 2025 NCAA Final Four Tournament. Like most viewers, I assumed the game was over and Duke would win comfortably. I turned the TV off when the Blue Devils were up by six with about a minute to go in the game, and with a chance to extend their lead by eight points. “No way they’re gonna lose,” I thought. “Game over.” I didn’t know Duke had lost the game until I returned home from church the next day and my son Eli blurted out as I walked through the door, “Dad, did you know Houston beat Duke, 70-67?” I replied, “Bad joke son. Try again.” He was telling the truth.

For the next hour, I watched dozens of replays of the last few minutes of the game. Missed free throws. Questionable inbound passes. Careless, unforced turnovers. A short-arm shot — at close range — by college basketball’s best player. So what happened to the Blue Devils? As doubt crept in, player struggles picked up. Like clockwork, body language matched, really synced up with, the mental state of Duke’s players. And as the error predictor, their individual cerebellums mirrored what their collective minds expressed. Fearful thoughts (“What if we lose this game?”) Rigid movements (“I’m not sure about making this pass.”) Stunned looks (“Can you believe we just lost?”) Whatever inputs have the most tag-team partners in the mind before an action is taken, the cerebellum carries them out in proportionate fashion, even if the signals are mixed. Telling each other in the huddle with lukewarm enthusiasm, “We got this victory,” didn’t work for the Blue Devils. Why not? Allow me to speculate as an observer and former player who also unfortunately faced similar circumstances as an Elite Eight participant in 1992 with Ohio State. Decades have since passed, but that sick feeling in missing out on a trip to the Final Four is still there. As the second overall number one seed behind Duke that year, we got beat in overtime by the Fab Five, aka that team up north. Our consolation prize? Coulda, woulda, shoulda regrets regarding that lost opportunity.

Duke’s reversal of fortunes on that fateful day in San Antonio, Texas, likely produced the following conditions in the players and possibly coaches, too: With their stomach in knots, Duke looked (and probably felt) unsure about the outcome. Their lung capacity and muscle endurance took a huge hit, likely the result of mouth rather than nose breathing, which impacted their nitric oxide and testosterone levels. They were tight, not loose, a telltale sign of shaky confidence, rising doubt, and amplified stress (yes, excess cortisol in the bloodstream). I could go on and on, but you get the picture. Their defeat was set in motion long before the game actually ended. That moment got the best of them. The Duke Blue Devils paid the ultimate price by losing out on a chance to play for (and likely would have won) the 2025 NCAA Men’s Basketball Championship.

Let’s move from the court to the classroom and discuss how we can help at-risk youth knock down their success shot in life under pressure. Meet three of the students that LFYO has had the privilege of working with in our Financial Life Skills Mentoring Initiative. Aliases are given to protect each child’s identity. First up is Raina, a Hispanic female with a pleasant disposition. She’s a polite, calm, and quiet student who “disappears” in group settings. Very seldom does she speak, let alone participate in class. Raina is often confused about what to do in an activity, how it should be done, and where to start first. Michael, of Appalachian descent, has faced tremendous difficulties in life. His parents have battled emotional safety, housing stability, and job security challenges. Michael freezes when he’s introduced to new experiences. He pulled me aside one day to share, “Mr. Fundy, I have trouble reading and spelling. Can you help me?” The last student we’ll highlight is Shanice, an African American student from a broken home. Her mood dictates how she’ll perform in class. She has trouble looking me in the eyes, which might have something to do with deep-rooted daddy issues. Shanice rarely smiles and needs constant motivation to keep her mind from drifting.

 

When you make plans, you have to look ahead. When you look ahead, you have to be held accountable to achieve a desired state of beneficial outcomes. The gap between today and your future is how you leverage or develop your potential right now.

All three students — Raina, Michael, and Shanice — struggle with their future outlook. One of the best ways to inspire hope-deprived students is by helping them develop an upgraded vision filter. Our financial apps assist vulnerable youth in revamping their visual forecasting skills while making adult-related economic decisions through fun-friendly games. They’re given a glimpse into their future world, where experientially, they have the insight and incentive to influence right now. This is a key pillar of our empowerment protocol and wealth-building initiative for at-risk communities. Observational intelligence, along with navigational aptitude, allows LFYO participants to look ahead, plan accordingly, and act decisively. Life, really the semblance of a productive one, is not left up to chance. These students can now hold themselves accountable and responsible for achieving favorable outcomes down the road. Plus, we also help students excel in their core school subjects by offering each participant a customized game plan to dream big, ask questions, organize thoughts, follow instructions, formulate strategies, analyze data, make decisions, evaluate choices, overcome setbacks, control impulses, manage emotions, and achieve goals, among 100 other skill-building exercises that are specifically designed to improve cerebral lobe development. It’s not a capability issue with our at-risk youth; it’s an accessibility problem. Here’s a simple formula: [Access x Excess] + Process = Success. Why should at-risk students settle for less when more is available?

 

In closing, lives and legacies transform for high-need populations when their collective mindset improves. And nothing changes downstream without an upstream game plan — targeted cerebrum and cerebellum development. (The cerebrum, aka the cerebral cortex, consists of the frontal lobe, parietal lobe, temporal lobe, and occipital lobe, or roughly 80 percent of what we know of as the brain.) I suspect the cerebellum‘s primary objective is to protect the body, even at the expense of the brain’s wellbeing. My rationale? PTSD, a condition that I battled and overcame several years ago. The easiest way to explain PTSD is that your brain-body connection is often working in reverse order. What seems sensible to someone with this debilitating condition, notably erratic behaviors and intrusive thoughts, is quite illogical to those not affected by the disorder.

With PTSD, the body is usually in control of the mind. I’m certainly not an expert, but it appears that traumatic memories can get stored in acetylcholine receptor sites housed in visceral tissues of the neuromuscular system. If this sounds confusing, does the term muscle memory ring a bell? And once bad memories get stored or trapped in the body, especially at an early age, hope will have a difficult time leaving the feeling runway. “The dream of _________” will likely be permanently grounded, while that nightmarish scenario becomes reality. Seeing a parent die from a drug overdose (emotional trauma). Watching someone in the neighborhood get shot over a trivial matter (environmental trauma). Getting evicted from section-eight housing for the third time in a year (financial trauma). The world of generational poverty ain’t no joke, which millions of innocent children experience on a daily basis here in America. Hype is good, hope is better, but what’s the best approach to close the wealth gap? In the final installment of this series, you’ll find out.

 

 

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Upstream Problem, Downstream Playbook (Part Two)

By Lawrence FunderburkeApril 9, 202514 Minutes

“If I could show you a picture of your financial future right now, how excited would you be?” This is the question I open with when meeting at-risk students for the first time. I must admit though, their varied facial expressions, teenagers in particular, speak louder than words, ranging from radiant happiness to heightened curiosity to utter surprise to profound doubt to outright indifference. Some lean forward in their chairs — a welcoming sign for me. Some lean back or slump down in their chairs — a distancing sign for me. Some fold their arms, purse their lips, wiggle (or rub) their noses, and/or tilt their heads up — a troubling sign for me. Regardless of their facial expression or body language responses, I still move forward with my uplifting message. I continue, “This financial life skills program will help you connect the success dots between your present reality and future possibility.” Now, I can’t share all of my observational frameworks or trade secrets with you, but here are two of them free of charge. With a happy facial expression, students will usually smile (and show their teeth), nod their heads in agreement, and breath a sigh of relief, among other behavioral gesture clusters. Their biochemical mood follows and flows with their upbeat, emotional mode. Feel-good neurotransmitters provide them reassurance, notably dopamine, serotonin, and GABA as well as oxytocin, the comfort hormone. Testosterone, the muscle-flexing hormone, also plays a huge role when joy is expressed as the body readies itself for action. These students view me as a battle-tested ally, someone who can coach or cheer them on from the sidelines.

With an indifferent facial expression, blank stares can convey emptiness (which might be a sign of numbness or callousness); closed mouths often indicate silence; and measured breathing typically mirrors static (or frozen) eye blinks. It’s as though these students are suspended in midair without a safety net in sight, all while being totally oblivious or detached from reality. Obviously, this disposition is even more problematic than a doubting demeanor. Not believing that favorable outcomes are possible is bad enough, but not caring about one’s future is far worse. Neurotransmitters that are likely to impact an attitude of indifference — also known as the orphan spirit of insignificance — include those that offer numbing relief (and, in some cases, can even produce pain), such as endorphins, enkephalins, and dynorphins. Apathetic students might see me as a pain contributor, someone who might cause them to revisit or reopen a trauma wound.

Time for a neuroscience lesson. What is taking place during the accelerated stage of alpha brain wave synchronization between the ages of 9 and 12? Well, let’s take a trip down memory lane. What do you vividly remember about this time of your life as an impressionable youth? Seriously, stop right now and reflect on this pivotal time growing up in childhood. (For some of you, I realize this might be difficult if painful memories are being triggered. Feel free to bypass this exercise if necessary.) During this period of rapid personal development and inspirational nourishment, children are forming their interests, preferences, curiosities, concerns, beliefs, values, expectations, goals, aspirations, pursuits, priorities, habits, talents, skills, abilities, emotions, feelings, boundaries, benchmarks, baselines, relationships, friendships, narratives, methodologies, disciplines, and more. And what drives all of these growth-oriented tasks, key objectives, and foundational pillars in our youth? Their unique experiences! Thus, it’s imperative for us to help our young people (or even current clients’ children and grandchildren) build their knowledge base in financial education while their life script is being shaped. Why wouldn’t we make a strategic investment right now to get them started on the right economic foot?

More Art Than Science: Play on Emotions, Pull with Feelings

Emotive association. On the negative side, this is what keeps high-need populations trapped in the vortex of personal brokenness and perpetual lack. For them, the opportunity glass (based on previous setbacks or current hardships) is always half-empty. On the positive side, affective experiences can fill their inspirational cup to the brim when the foreseeable future — even in a hypothetical game-based setting with real-world implications like our financial education apps — looks more promising than their dismal past. Here, vulnerable communities view the opportunity glass as being half-full. Yes, semantics and optics matter a great deal when economic freedom is on the line. Why? Because salient experiences with favorable outcome profiles allow inner-city students to scan their Rolodex of memories for those momentum boosters, just when the “quit now” or “give up” prompting grows deafening loud. And the sweet spot for personal growth or financial education downloads should take place when the brains of vulnerable youth are operating in the fertile ground state of alpha wave frequencies. During this time, children are making inferences and drawing conclusions about what is (or isn’t) possible in life based on environmental priming. They’re also starting to integrate both the right and left hemispheres of their brains, the emotional side working in tandem with the rational side. One more point, the alpha wave state offers children the luxury of shifting between imagination and realization in a rather seamless fashion. What’s prophetically pictured in the mind from a distance, can certainly be achieved through a marketable skillset and resilient mindset. In due season, of course. That is, when underserved students, who eventually become incredibly successful adults, capitalize on the timeless practice of betting on themselves. At an early age, this is how they bend the odds of success in their favor. I did. So let’s help them roll the self-development dice before it’s too late!

Don't Hate the Player, Take Issue with the Game

My methods aren’t always well-received in traditional school settings. Given the fact that teachers are, by and large, grossly underpaid and under-appreciated for their efforts — especially the good ones — money can be a rather taboo subject in a public- or private-school environment with middle class norms. The atmosphere is one of modesty and frugality, not vanity. But I not only talk about how students can make and manage a lot of money, I also give them a chance to win some of it. Here, the ends are intended to justify the means. Too much is on the line to shortchange their financial education experience. Most educators believe meaning trumps money any day of the week. I wholeheartedly agree! Money without meaning will eventually lead to misery. Meaning answers the “why-you’re-here-on-planet-earth” question, as in finding and fueling one’s purpose in life. But dollar bills are noteworthy props that get students’ immediate attention, even in a world where cash is becoming obsolete. Michael Jackson was known as “The King of Pop.” My self-described moniker as a bridge-the-wealth-gap crusader? “The King of Props.” For those who struggle seeing past their front door, props serve as visual aids or illustrative reminders of what could be in spite of how bad things have been.

In our Investing 101 app-based game, fifth-grade students are introduced to the basics of stock market investing. After a brief discussion on the risk-and-return profile of several mainstream investment categories, students test their skills as newbie investors. We keep things simple in this introductory game; only five options exist. One bank stock. One utility stock. Two technology stocks. One sporting goods stock. Participants select three out of the five for their portfolio. I’ll ask the class, “Are you ready to make some real money with your knowledge?” I then follow up with, “Can you name a publicly traded bank or financial institution?” Hands immediately shoot up in the air, and each correct answer is rewarded with a dollar. “Huntington Bank.” “Chase Bank.”  “Bank of America.” “PNC Bank.” “Park National Bank.” “Fifth Third Bank.” “Key Bank.” The same question is asked about utility, technology, and sporting goods stocks. I end the session with this comment, “You can make money in an up, down, or sideways stock market.” Lesson learned by the fifth graders; the down payment to get them fired up about their financial future has been made. Check this out. Low-income communities walk past publicly traded company brands everyday without even realizing it. Grocery stores, gas stations, gaming systems, to name just a few. Thus, wealth-building opportunities are hidden in plain sight from them. As U.S. congresswoman Joyce Beatty pointed out to me over a decade ago, “At-risk populations can’t just be on the customer side of the cash register. They also need to be on the owner and investor side, too!” Great advice.

Before closing out this article on getting high-need populations fired about their financial futures, we need to address gimmick traps. These failure flaws trick vulnerable groups, really set them up, into believing there’s no groundwork involved. That earning, saving, managing, protecting, and investing money is easy. It’s not, no matter how cleverly orchestrated a one-off financial presentation is that uses pie-in-the-sky, money-making tactics to reel the gullible in. Magical solutions often have nightmarish endings for marginalized communities. That’s why they’re more susceptible to get-rich-quick, bait-and-switch schemes. But you can’t play around with the emotions of fragile people who already have a heightened affinity for superstitious outcomes. The lottery system and casino industry prey on scarcity class vulnerabilities (who allow fleeting feelings to guide instinctive behaviors), where “lucky hunches” promise huge payoffs for those who are willing to take the gamble. Magnified reward, minimized risk. With the law of large numbers, a few inevitably win but most will regrettably lose. Win once and watch what that dopamine surge does to a depleted body in need of an economic bonanza. Yes, hype can get at-risk populations to the door of financial freedom, but what will allow them to go through it? Stay tuned to find out in the third installment of this four-part series. (I discuss the phenomenon of lucky hunches and other social class dynamics in my book, Sociopsychonomics.)

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Upstream Problem, Downstream Playbook (Part One)

By Lawrence FunderburkeApril 2, 202511 Minutes

A day late, a dollar short. April is financial literacy (or capability) month, which was recognized in the U.S. in 2004 to help youth and adults improve their economic prospects, notably those from low-to-moderate income backgrounds. In the past 21 years however, the wealth gap has unfortunately widen between the haves and have-nots. By a large margin! And it’s time we get serious about the holistic remedies, practical approaches, and innovative solutions to close it — posthaste. Even with the proliferation of free content on the Internet, wealth gaps still persist. Banks and credit unions are gratuitous in their financial literacy offerings for public consumption. Workshops are offered, pro Bono in many cases, on a regular basis by nonprofit organizations throughout the county to enhance the financial wellbeing of at-risk populations. Colleges and trade schools provide seminars and online tutorials free of charge to students to boost their economic knowledge. But this upstream problem requires a downstream playbook — of the real-world, experiential kind. Those who have less, low(er) and middle-income Americans, need a lot more. Introducing young people to the world of high-stakes finance in high school is good, middle school might be better, but elementary school would be best. I’ll delve into this more a bit later. Next up though, a discussion on DEI policies verses FEI practices.

I realize that some Americans, including many in this current administration (at the federal level in D.C.), take issue with DEI initiatives that are racially ameliorated. Now, these same individuals have a lot of diversity in their investment portfolios, along with equity in their primary and secondary residences, and inclusion capital with the “in crowd” at their good ole boys networking events and prestigious country clubs (while hiding behind their golf handicap, aka the level-the-playing-field score card). I get it. United we stand, divided we fall. But those in positions of power can’t pick and choose which DEI principles they’ll sanctimoniously uphold and which ones they’ll conveniently discard, especially when it comes to closing economic gaps in our society. DEI may be out of favor for the time being, but FEI should always be in the lineup, as in the implementation of a financial empowerment initiative that works for every American, not just the well-connected, entrepreneurially gifted, or privileged few. This empowerment protocol includes but is not limited to the following opportunities and options for vulnerable populations: personal branding, workforce development, professional etiquette, trauma-informed care, life planning, legacy forecasting, physical fitness, nutritional wholeness, and financial wellness.

You see, this is where a costly mistake was made, which I warned DEI proponents about many years ago. Their line-of-sight focus was on curtailing discriminatory practices (against minority or carve-out groups) rather than crafting emancipatory principles (that benefit every person, however one wishes to be identified). And when the topic of discrimination leads and emancipation lags with a movement, this is what happens when the political pendulum swings in the opposite direction. Whether you’re a black or brown American, a woman, or part of the LGBTQ+ community, you want to be treated fairly under the economic law. Right? Things got quite messy, actually diluted, when these groups were all thrown in the same opportunity bucket — by their own coordinated, advocacy representatives! Boxed in with no “fair” way out. Not a smart strategy. Well, when you aggregate divergent groups of people into a single-minded cause, you’re bound to alienate millions of Americans who fall outside that box. Suburban moms. Committed dads (aka involved fathers). Straight men. Traditional families. Conservative voters. As a black man who grew up on welfare in a single-parent home, my advocacy for DEI opportunities was always wrapped around FEI options. Diverse candidates with noteworthy credentials who are promoted to C-Suite positions can also leverage diversity within their portfolios — stocks, bonds, mutual funds, real estate holdings, private equity offerings, and other investments — and lucrative compensation packages. Equitable employment practices allow targeted minority groups to create equity as first-time homeowners, a key step to building generational wealth. Inclusive workplaces and inviting educational spaces allow marginalized communities to be part of a dynamic, inclusionary environment that prioritizes financial wellbeing. The FEI pull should have led the DEI push.

Economic gaps in our society are more class defined than color confined.

Why a downstream playbook for an upstream problem? Truth be told, social class habits, really ingrained economic mindsets, are hard to break. And once they are deposited in early childhood, they’re usually solidified in young adulthood. As a certified financial planner for 15 years, very little training is received in our profession to address a client’s root system issues from a social class perspective. Exceptions to the rule do exist, but the foundation for a person’s monetary template or socioeconomic grid is typically laid early in life through observational programming, environmental priming, and biochemical prompting. I discuss these three topics in great detail in my book, Sociopsychonomics: How Social Classes Think, Act, and Behave Financially in the Twenty-First Century. In short, how caregivers act or overreact in handling financial resources, children invariably pick up through osmosis … unless they’re shown a different way by an outside tour guide with inside knowledge. Three social class mindsets come into play: the scarcity class, the security class, and the seniority class. I’ll address each of these mindsets over the next three articles while making this case: financial education programs should be offered in elementary school when students’ brain waves are in alpha mode, a time of intuitive breathing, introspective storytelling, and inquisitive downloading. Between the ages of 9 and 12 — alpha mode’s sweet spot — children are exploring what they want (and are willing to pursue) out of life. Let that sink in for a moment.

Before closing out the first installment of this four-part series, I need to highlight a pet peeve of mine. The term financial literacy really gets under my skin. I’m cool with economic empowerment, fiscal diligence, wealth accumulation, debt elimination, or money management, but not financial literacy. Actually, it’s akin to hearing that aggravating sound back in the day while sitting in class as a kid when the teacher’s nails would scrape the chalkboard. On a return flight from D.C. to Columbus on March 16th of this year, I had an interesting conversation on this very topic with a hedge fund manager and avid sports fan named Mike. He wasn’t from Ohio, but he did recognize me. After our customary introduction, this abbreviated discussion followed:

Mike: I was a big fan of yours when you played basketball. What are you up to these days?

Me: I’m a certified financial planner and independent trustee of a publicly traded mutual fund company, but most of my work is on the financial education side. Our for-profit business and nonprofit organization both focus on closing the wealth gap. How about you?

Mike: I’m in the hedge fund industry — so you teach financial literacy?

Me: With all due respect, that’s not a term I use. I prefer financial education because it’s more liberating rather than incriminating. ‘Literacy’ can imply that a person is illiterate or incapable of learning about financial matters.

Mike: Wow, I never thought of it that way. You’re right! Financial literacy can be viewed from a pejorative sense.

Me: If you don’t mind me asking, what was your upbringing like in childhood?

Mike: Well, I was really fortunate. I grew up in a privileged home with significant resources. And I can’t imagine how difficult it is to look ahead three years when someone only has the attention span to stay engaged for the next three hours.

For the remainder of our flight, Mike listened to (and chimed in on) my game plan to bridge the wealth gap between the haves and have-nots, one financial education download at a time. Stay tuned for the next weekly article — how to get high-need populations fired up about their future prospects.

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