How Social Classes Think, Act, and Behave Financially in the Twenty-First Century

Book Details

Trim Size: 6×9

Pages: 500

Cover: French Flap

Lawrence’s research and interviews with financial planning experts show how this Sociopsychonomic™ filtering process, shaped by a variety of factors—upbringing, financial acuity, life’s purpose and navigational aptitude, and asset acquisition habits—paralyzes the poor, overwhelms the middle class, and liberates the mega wealthy. Readers will appreciate Lawrence’s wit and semantic gift for explaining complicated terms in an easy-to-understand format, though his insights are sure to challenge previously held beliefs that many have regarding social class dynamics. He acknowledges that people are who they are, but that doesn’t prohibit them from changing. Bad financial habits and self-sabotaging emotions around money can be broken with the right frame of reference.


In Sociopsychonomics™ readers will learn ...

  • What concepts, metrics, and financial planning tools are used to evaluate an individual’s or household’s economic viability
  • What primary sensory-learning drivers appeal to each representative social class and how best to use them to effectuate personal, financial, and educational change
  • What a legacy nerve is, and why the generationally affluent are so bothered by it
  • Why the poor are so quick to chase after the winning lottery ticket that they view as the pot of gold at the end of the financial rainbow
  • Why the traditional middle class often suffer from economic vertigo, a dizzying experience that prevents them from pursuing wealth-building strategies that lead to multiple income streams
  • Why the three E’s—education, experiences, and expectations—provide generationally affluent children and grandchildren with a distinct advantage
  • How policymakers, educators, social workers, and employers can improve their engagement efforts with impoverished constituencies
  • How to break free from debilitating social class mindsets and personal hang-ups that perpetuate financial bondage
  • How those in generational poverty can rewrite their legacy code

Sociopsychonomics reflects who we are at our core, but provides practical tips and suggestions to upgrade our monetary filter. Are you ready for your financial makeover?


Terms to Know


GEDAs: Generational Economically Distressed Americans

SEDAs: Situational Economically Distressed Americans

FEDAs: Functional Economically Distressed Americans

GISAs: Generational Income-Stability Americans

SISAs: Situational Income-Stability Americans

FISAs: Functional Income-Stability Americans

GAPAs: Generational Affluent-Positioned Americans

SAPAs: Situational Affluent-Positioned Americans

FAPAs: Functional Affluent-Positioned Americans

  • Danny Levitt

“Think about what this means. The super-rich kid has access to a life of opulence. His success track––a high-percentage shot––is basically a slam dunk. The super-poor kid has to shoot the ball from the three-point line under duress to escape his world of poverty. He can make it, but it’s a low-percentage shot given the background noise and distractions he’ll face in the arena of his challenging life. If he doesn’t concentrate and hold his follow through––stay committed to the goal no matter what––the poor kid will miss his only shot to get out. That, my friend, is a lot of pressure.”

Danny Levitt / Wealth Management Advisor


From growing up in poverty in Central Ohio's most dangerous housing project to becoming one of the nation's top high school basketball prospects and dean's list scholar-athlete at The Ohio State University to reaching the pinnacle of sports success in the NBA, Lawrence Funderburke is a man on a mission to help bridge the growing wealth gap in America. In the book, he chronicles how people across the socioeconomic spectrum approach the value and necessity of sound financial planning and wealth building based on the shared mindsets, habits, and life experiences that exemplify their representative social class. Why, for instance, do the poor rely on playing the lottery or gambling as a means to improve their standing in life and escape poverty’s clutches? What prevents the traditional middle class from planning for lasting financial freedom until they absolutely must? How can the playbook the informed wealthy employ work for everyone? The following pages covers those topics and more for each social class from a generational perspective.

In his quest to uncover the why behind behavior finance, an area he has studied extensively, Lawrence unlocks the Sociopsychonomic™ filters that have perplexed policymakers, educators, social workers, investment advisors, attorneys, insurance professionals, and other key stakeholders who assist (or want to help) representative social classes—GEDAs, GISAs, and GAPAs—in the day-to-day aspects of their lives.


Lawrence answers some common questions about his groundbreaking new book on social class dynamics.

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