His 6’9’’ stature notwithstanding, Lawrence Funderburke is a big man with a soft heart and a semantic gift that resonates with Millennials and Baby Boomers, and everyone in between. He can connect with the entrenched poor from inner-city and Appalachian roots on an emotional level, empower the traditional middle class on a practical level, and appeal to the mega affluent on a conceptual level. Lawrence truly understands the vulnerabilities and sensibilities of each social class and related subsets. He’s lived (or been a transplant of) their world of struggle or just enough or mind-boggling excess –– so obviously, he gets it. Besides, no detail escaped his watchful eye as an anecdotal purveyor of social class dynamics for the past three decades.
Lawrence is just as comfortable in the presence of Pookie and Wawn Wawn (yes, two childhood friends of his with these nicknames), John and Mary Taylor in middle America, and the Hoffsteins in affluence. (The Taylor’s and Hoffsteins are hypothetical references.) Whether it’s a school assembly or professional association gathering or fundraising event or company function, it comes down to speaking the language of each audience member’s Sociopsychonomic filter and primary (and secondary) cerebral learning style.